Come out and play
Adidas celebrates chinese women
Adidas celebrates chinese women
The brief:
Adidas wants to celebrate women’s training with the introduction of the spring/summer 2012 collection.
The background:
Chinese women have always been known to play multi-faceted roles,
often appearing firm and strong in their family unit confinement as well as within their society.
The idea:
With its new workout mantra, “Come out and play” and with its new workout range,we use mirror installation to showcase multi-faceted roles of women activities.
The shooting:
We install mirror installation,and worked with the very impressive and versatile photographer, Zach Gold.
Agency:TBWA ShangHai
Art: Kevinlunsong
Copy: Nokkia W
Adidas wants to celebrate women’s training with the introduction of the spring/summer 2012 collection.
The background:
Chinese women have always been known to play multi-faceted roles,
often appearing firm and strong in their family unit confinement as well as within their society.
The idea:
With its new workout mantra, “Come out and play” and with its new workout range,we use mirror installation to showcase multi-faceted roles of women activities.
The shooting:
We install mirror installation,and worked with the very impressive and versatile photographer, Zach Gold.
Agency:TBWA ShangHai
Art: Kevinlunsong
Copy: Nokkia W
