Figo Vegan Skin Care for Men is a concept brand made for my Strategic Branding class at OCAD University. The brief was to design and develop a product brand with a unique point of view from scratch, beginning with brand promise, audience definition, tone (Phase A), naming, visual, and verbal expression (Phase B), and experience/how the brand comes to life in the world (Phase C).
Phase A: Strategy
Phase B: Naming, Verbal Tone & Graphic Expression
Phase C: Experience & Launch Book