Figo Vegan Skin Care for Men
Figo Vegan Skin Care for Men is a concept brand made for my Strategic Branding class at OCAD University. The brief was to design and develop a product brand with a unique point of view from scratch, beginning with brand promise, audience definition, tone (Phase A), naming, visual, and verbal expression (Phase B), and experience/how the brand comes to life in the world (Phase C).





Phase A: Strategy


Phase B: Naming, Verbal Tone & Graphic Expression


Phase C: Experience & Launch Book



Figo Vegan Skin Care for Men
37
500
3
Published:

Figo Vegan Skin Care for Men

Figo Skin Care is a vegan, organic, cruelty-free concept brand specifically made for men. This brand is a month-long project of my third-level St Read More
37
500
3
Published:

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