The concept of the packaging is to introduce a fun, exclusive, and rich (gift style) chocolate line that represents different locations around the world. The goal is to incorporate parts of different cultures into the chocolate and to advertise the brand as one that is playful and also has quality standard chocolate for general consumers as well as gifters and travelers.
sakura infused + white chocolate - maple syrup + milk chocolate - coffee + dark chocolate
Japan - Canada - Italy
the combination of patterns, postage stamps, and torn paper that reveals the chocolate inside creates a consistent brand block.
Bits chocolate bars primarily targets younger audiences due to the packaging style and the concept behind it. However, they would also attract consumers of all ages who are interested in any of the flavors/countries and wishes to provide the chocolate as a gift.