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    Partnering up with Michelle Zhen, this is identity and packaging created for conceptual chocolate brand Bits. A selection of chocolate bars was d… Read More
    Partnering up with Michelle Zhen, this is identity and packaging created for conceptual chocolate brand Bits. A selection of chocolate bars was developed and designed to showcase the flavors of different cultures around the world, each with an interesting approach leaving the chocolate & its own flavor in focus. Read Less
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The concept of the packaging is to introduce a fun, exclusive, and rich (gift style) chocolate line that represents different locations around the world. The goal is to incorporate parts of different cultures into the chocolate and to advertise the brand as one that is playful and also has quality standard chocolate for general consumers as well as gifters and travelers.


sakura infused + white chocolate - maple syrup + milk chocolate - coffee + dark chocolate
Japan - Canada - Italy
the combination of patterns, postage stamps, and torn paper that reveals the chocolate inside creates a consistent brand block.




Bits chocolate bars primarily targets younger audiences due to the packaging style and the concept behind it. However, they would also attract consumers of all ages who are interested in any of the flavors/countries and wishes to provide the chocolate as a gift.