The design for the exhibition of the "Why Design Now?" Triennial was conceived to support the curatorial thesis through an execution that emphasized use of recycled, renewable, and natural materials, minimum waste, and reusable structure. Designed for maximum efficiency of mobility for travel, flexibility to accommodate evolving curatorial discoveries, and an ease of installation required for a short schedule, our ongoing focus was to create an environment in which the very diverse set of projects and representations could co-exist in the dense fabric of the gallery spaces and each be singly appreciated. Simple, open, modular furniture was painted in coded colors for thematic context and object stages were demarcated using recyclable carpet tiles and cable suspended between object label stands. An intentional light-handed approach was used to create a unified and neutral stage for projects that ranged from the highly conceptual to the most utilitarian.
The visual brand expression in promotions and advertising was developed as a natural extension of the central curatorial theme in the exhibition: "Why Design Now?." The selection criteria for the signature image centered on answering the question of 'why'. Rather than selecting a single image, we utilized a palette of project images to represent the range of solutions that addressed the 'why'.