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    One of defined goals in the redesign and creative direction of the museum's magazine was to increase value to members while also creating an effe… Read More
    One of defined goals in the redesign and creative direction of the museum's magazine was to increase value to members while also creating an effective development tool... building the museum's brand image through the effective and smart presentation of unique content. The "National Design Journal" was created to be the single voice for the nation's design museum, with articles by guest curators, scholars and National Design Award winners. Regular features such as event calender, recent acquisitions and shop merchandising remained an important part of the primary function of the magazine. Smithsonian's Cooper-Hewitt National Design Museum, 2004-2011 Projects shown with permission, Cooper-Hewitt National Design Museum. © Cooper-Hewitt National Design Museum Read Less
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