Closure: Brief set by Joe Mcleod

Brief: Design for the end of the product life-cycle.

Solution: Bridge the gap between the on-boarding and off-boarding experience of buying and scrapping a car, exploring the emotional attachment consumers create. 

This series of posters re-appropriates the visual language of the on-boarding experience of buying a car for the end of its life. It explores the emotional attachment that many drivers have to their vehicles using language that may be associated with a relationship. It includes a manual for breaking up with your car that works alongside the series. At the back of the manual there is an air freshener, again associated with on-boarding, that can be removed and place in your new vehicle as a reminder of the old loved car.