Romfilatelia is the Romanian stamp company, producing various collections of stamps and postcards, which can be explored on their website.
They needed a campaign to communicate their celebration of Bucharest collection.
Bucharest used to be nicknamed "The Little Paris" for its architecture and monuments and this is what the campaign was based on.
We chose a nostalgic approach, to appeal to all those remembering older times in Bucharest. Romfilatelia's target are mostly people in their 50s, stamp collectors, lover of old print materials.