5 Gum Campaign Romania
5 Gum needed a brand campaign to push sales in Romania. It needed to be more of a brand image campaign so I worked the graphic design starting from the powerful packaging.

Brand headline: Ice needles storm on the face, in the desert

The design also develops on this storm, to enhance the effect 5 Gum has in your mouth, even on a super torrid day.
5 Gum Campaign Romania
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5 Gum Campaign Romania

5 Gum (an Orbit brand) campaign in Romania
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