With the rise of the cell phone in our lives came a revolutionary way for humans to communicate with each other. We are no longer confined to our homes: that small device id now in our pockets, following us everywhere we go. The fact it that it became more accessible , made it even harder for us to leave it for a few minutes on the shelf. People are becoming more addicted to their phones at the cost of real relationships and participation in society. This is why it is important to shed the light on this aspect by criticizing it, through a campaign that would raise awareness of the problem.
Nfosel Ta Totosel (which means disconnect to connect), Is a Lebanese non-profit, non-governmental, non-political organization engaged in social welfare activities and concerns of young adults.
*Target audience: Young adults.
"Young adulthood is a critical time in life. What happens during these years has a profound and long-lasting implications for them, and for the next generation"
- Once the phone is placed inside the bag, no connection is available.
Which means: no phone calls, whatsapp, or any notification that might distract the individual from living a real life interaction with the world.
*Each bag is concerned with some public places, were people should interact with each other, rather be on their cellphones.
" Am going to carry extra weight today, and am not going to brag about it."
" Im going to enjoy my meal today, without showing it to everyone else."
"Im going to admire the city today, without having to check my phone every 5 seconds"
I'm going to walk on the street, looking at real faces, rather than face-book accounts."
-Poster Package-
-CD cover-
Thank You!
