OBJECTIVE & STRATEGY
The arrival of the Gantry Cranes to the Port of Gulfport was a unique opportunity to showcase extensive growth and progress for the Mississippi State Port Authority by emphasizing the iconic physical nature of the cranes themselves. The goal of the campaign was to educate the public and
generate excitement about the Gantry Cranes’ arrival.
generate excitement about the Gantry Cranes’ arrival.
Our strategy was to develop a dynamic graphic look that created a sense of mystery and anticipation, while conveying the importance of the cranes. We incorporated high-design crane visuals and developed a unique color palette for all elements of the campaign. In the days leading up to their arrival we coordinated a social media and digital billboard campaign to tease their arrival.
THE AUDIENCE
Business Leaders | Government Officials
General Public of the Mississippi Gulf Coast Region
An event called “The Blessing of the Cranes” was held to commemorate the arrival of the cranes. The custom illustration was used to produce several well-received collateral items such as limited edition posters for presentation to local dignitaries and selected attendees.
Vividly designed digital billboards were created to tease arrival and display crane facts.
Social media campaign elements included custom animations designed to attract and engage
Facebook and Twitter users.
Facebook and Twitter users.
CREDITS
Cecelia Shabazz: Creative Director | Brenna Aplin: Multimedia Designer | Diana Phillips: Copywriter | Ben Hunter: Account Executive
Cecelia Shabazz: Creative Director | Brenna Aplin: Multimedia Designer | Diana Phillips: Copywriter | Ben Hunter: Account Executive
