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    Our objectives were to build brand fans and to make GPT the first choice in air travel by area travelers. Our strategy? Be upbeat. Shout the bran… Read More
    Our objectives were to build brand fans and to make GPT the first choice in air travel by area travelers. Our strategy? Be upbeat. Shout the brand truths in a friendly and easy to comprehend voice. Read Less
    Published:
OBJECTIVE & STRATEGY
Gulfport Biloxi International Airport was ready for a brand facelift. Research showed that people who choose to fly GPT are happy travelers. But while they appreciate the ease of flying local, minimal wait times, easy parking and friendly staff, some folks still drive to other markets for air travel. Our objectives were to build brand fans and to make GPT the first choice in air travel by area travelers. Our strategy? Be upbeat. Shout the brand truths in a friendly and easy to comprehend voice. And to speak to travelers when and where they search for flights, and while they are traveling.

THE AUDIENCE
Area leisure travelers | business travelers.
Social media played an integral role in the campaign, being used to educate consumers, convey messaging, engage the public, and grow the audience. Ads were targeted to grow page likes, encourage click-thrus to additional information, and encourage user interaction.

Local lifestyle magazines were added to the media mix to increase impressions with local readers. Campaign messaging continued to reinforce the ease and value of flying GPT. Digital marketing was also a key messaging component for behavioral and demographic targeting.
CREDITS
Cecelia Shabazz: Creative Director  |  Tara Gerald: Graphic Designer
  |  Brenna Aplin: Multimedia Designer  | Tyler Johnson: Web Developer
Ben Hunter: Account Executive 
|  Rachel Wilson: Copywriter  |  Diana Phillips: Copywriter