Brand concept, identity and brand book graphic project
2017, with Maena Design Conecta, Flavia Mu Agência de Conteúdo and Denison Fagundes Fotografia
The challenge for the Terras Altas brand design was to give form and atmosphere to a essentially abstract enterprise. The solution was to focus on Gramado's charm, elevated point of view and natural scenery and its meaning as a charming place for disconnecting from urban fuzz and stress, a place for memorable quiet moments. The renowed local mist appeared as a important graphic element, and the logo color was defined form this core concept. The photos captured the ideal Gramado experience, its habits, foods and textures.
Check the complete brand book: https://issuu.com/maenaarq/docs/book_tag_final
