for parks and streets of Moscow
A line of signature Soviet-styled streetfood rollbars commissioned by VDNH centre and afterwards by Moscow administration
Our studio came up with several concepts but went on with a cultural shoutout to the Soviet times, employing the familiar image of Russian vending machines of the time. We defined and developed the distinct shape of the rollbars with their smooth lines, rounded corners and letterwork reminiscent of Soviet refridgerators logotypes.
The initial colour scheme chosen for the first three rollbars in the line were the contrasting pastel blue, pink and yellow for ice-cream/beverages, cotton candy and corn on the cob, respectively. More colours followed.
We provided complete guidelines for the final rollbars, featuring all the construction plans and measurements for industrial design, colour specifications for Pantone, RAL and Oracal, the "Creamsoda" typeface designed for rollbar titles and menu items and detailed visualisation renders.
The retro design was welcomed and highly praised by the public for its familiar yet renovated looks, overall memorability and, particularly by the older generation, for the warm nostalgia of youth — a perfect fit for the renowned park and weekend vacation spot.
The image sank firmly into the minds of customers and after the first commission came the follow-up by the city administration for adding a few more rollbars to the line for placement on city streets and boulevards.
At the moment the line features seven original rollbars of different colours and two follow-ups redesigned specifically for the city streets.