"Chubby" is a doughnut holes café chain that was successfully launched in the end of 2016 with its first spot opened in "Erevan Plaza" emporium in Moscow. Our team is responsible for the friendly bright design of the brand and a set of lettering slogans.

Chubby, the eponymous mascot of the brand and its main character, is a charming English bulldog, according to the client's premise. We designed a number of linear illustrations and several doughnut patterns for use on all sorts of elements of the brand. 

Industrial and package designs of the brand are based on the eye-catching hexagon shape couloured signature golden yellow. We prepared all the graphic design elements and supervised the work processes for the booth and the boxes development. At the moment the brand is well and functioning while we keep attending to its urgent design needs.

Among our design suggestions for the brand there's a full complex of package and supporting designs for any occasion: cups for beverages with stickers and straws, price tags, menus, lightboxes, takeout food wrapping paper and paper bags with hexagonal bottom — a perfect fit for the boxes.