June-October, 2016.
This is the first part of my graduate project, "Yokaïs Urbains". Click here to watch the other part of this project.
It's an event under the institution "Nouvel institut franco-chinois", who focuses on disseminating Chinese culture in Lyon, by organizing conferences, exhibitions, and events.
My object is to create an event on four Chinese traditional festivals, and by using these images of Yokaïs, we can understand Chinese culture easily and deeply.
The four festivals are Chinese New Year, "Longtaitou" (the day of Spring, the 2nd February on Chinese calendar), the Lanterns' Day and the Mid-Autumn. On each festival, it exists a Yokaï who "comes up" on that day. The institution has several events, exhibitions, and ateliers to celebrate these festivals with Lyonnais and to disseminating our culture behind those days and Yokaïs.
For each festival, I designed a poster and an invitation who explains where and when it would be and what the festival is about. For offer us more informations, such as the folks about the Yokaï and the details of the event, I designed a pocket with four separated flyers for each festival. And specially, for Chinese New Year, I designed a red bag with the Yokaï Xi who comes up on the New Year's Eve.
Thanks for watching! :)
