Medium: Facebook Carousel
Target: 25-45 trades professionals/trade course graduates
Role: Copywriting
Executions: 1
In order to sell the idea of adding value to a tradie's already prolific on-site skills, a series of Facebook display ads were designed in conjunction with an existing email and landing page journey. This execution simplified the skills and expounded the potential of the various course units without over complicating or confusing the message. This work resulted in a measurable uptake in tradesperson enrolments (in conjunction with an email marketing campaign).
Target: 25-45 trades professionals/trade course graduates
Role: Copywriting
Executions: 1
In order to sell the idea of adding value to a tradie's already prolific on-site skills, a series of Facebook display ads were designed in conjunction with an existing email and landing page journey. This execution simplified the skills and expounded the potential of the various course units without over complicating or confusing the message. This work resulted in a measurable uptake in tradesperson enrolments (in conjunction with an email marketing campaign).
Medium: Web Video
Target: 15-18 yo school students & their parents
Role: Copywriting
Executions: 1
Focused on selling the sizzle and excitement of the sciences and the steps needed to build a career in the space, this video was used digitally and in expo presentations. At all times a balance between energy and information is maintained to ensure they feel the buzz and understand what it takes to make great happen.
Target: 15-18 yo school students & their parents
Role: Copywriting
Executions: 1
Focused on selling the sizzle and excitement of the sciences and the steps needed to build a career in the space, this video was used digitally and in expo presentations. At all times a balance between energy and information is maintained to ensure they feel the buzz and understand what it takes to make great happen.
Medium: Web Video/TVC
Target: Queensland Small to Medium Enterprise Owners and Operators
Role: Copywriting (treatment, concepting & endline)
Executions: 1
Target: Queensland Small to Medium Enterprise Owners and Operators
Role: Copywriting (treatment, concepting & endline)
Executions: 1
Crafted to be an answer to the ever present questions plaguing Queensland's small business owners, this ad directs them to a simple solution. Yes, it is a 'big idea' but not a complicated one, not when there are experienced business experts involved. This helped build awareness for the refreshed SBS brand and fed into subsequent user recruitment campaigns.
MAKE 9
The ninth issue of TAFE Queensland Brisbane's student facing publication was dedicated to how education builds, sustains and grows communities, whether as a whole or through individuals. My role in this publication was to craft the central pieces on the topic, as well as a number of the individual student stories.
Contributions:
Power to the People (Full Piece)
A Little Learning Goes a Long Way (Full Piece)
The Fine Art of Food Fusion (Full Piece)
It Takes a Village (Full Piece)
Medium: Facebook Display
Target: 25-45yo career changers and enhancers
Role: Copywriting
Executions: 12 (one displayed)
Target: 25-45yo career changers and enhancers
Role: Copywriting
Executions: 12 (one displayed)
Created to tap into the cubicle wnaderlust of today's working professionals in a way that is as a straight forward as it is empowering, this wording offered a solution and an outcome that is plausible and exciting. The end of result of this work was a stark uptake in online enrolments.
Medium: Facebook Display and email marketing
Target: 18-21yo school leavers and career starters
Role: Copywriting
Executions: Email (1 of 4 displayed); Facebook (1 of 1 displayed)
Target: 18-21yo school leavers and career starters
Role: Copywriting
Executions: Email (1 of 4 displayed); Facebook (1 of 1 displayed)
In order to build traction behind TAFE Queensland's growing higher education offering, TQB crafted a contextualised suite of targeted emails which would play to the interests and pathways of current Diploma level students. This campaign which took place across four sends would direct these students to select a preferred Degree to leap into, which would then funnel them into a new email stream dedicated to pushing them to accept a course offering.
For those who had yet to select a preference a subtle but interconnected retargeting effort was done via Facebook, which too would direct them to select a Degree preference. Overall this effort facilitated a high intake of new Degree students, well above expected numbers.
For those who had yet to select a preference a subtle but interconnected retargeting effort was done via Facebook, which too would direct them to select a Degree preference. Overall this effort facilitated a high intake of new Degree students, well above expected numbers.
