The client was known to supply superior private label frozen food to many national brands. The team was approached to redesign the frozen food product line of Snowcrest Foods to stand out on its own in specific supermarkets.

Continuing with the concept with "From Our Field to Your Plate", we wanted the design to encapsulate the essence of freshness that freezing captures in each package. 

For some of the featured product shots, we sourced fresh fruits and shot food photography. Throughout the many products, we applied photo retouching techniques.

For other packaging designs, we sourced and stylized specific food stock photography for other frozen fruit products.