The goal of ISI was to build awareness and elevate Langley’s brand position in the minds of its  target markets (externally: select agents, students, parents, and governments).

The plan was to ensure Langley’s new brand experience would be delivered with consistency throughout all brand marketing and recruitment touch points, and to reinforce the status of Langley as The Birthplace of BC, Canada. Touchpoints included on-screen for social media and their main website and printed marketing collateral designed for tradeshow strategies.

“Focused Determination, Infinite Possibilities” was developed to encapsulate the Langley primary brand message to its worldwide target audience. “Transforming Students to Global Citizens” was created as a secondary brand message to promote the competitive advantages of the SD35 – International Student Program to its targets.

A harmonic rainbow mosaic was designed to reflect the diversity and inclusiveness of Langley services, programs, people, ideas, and goals of each stakeholder, and is portrayed by a single multi-cultural student representing the traditional hopes and dreams of the next generation of global citizens. Langley brand extends its promise by being a responsive, respectful and student-centric district, all located in a natural learning environment.