Martha Stewart Weddings | In Living Color
a r t d i r e c t i o n — e d i t o r i a l d e s i g n + v i d e o
Well opener + feature flowers story for the Color issue of Martha Stewart Weddings. The story focuses on using principles of the color wheel to guide wedding floral palettes.
The Well opens with a color wheel of our featured flora and the story moves from a full ROYGBIV palette to a monochrome look, each incorporating one of four different styles—traditional, rustic, modern, and romantic—to speak to our readers. We chose to build on the same framing + white setup indicative of most wedding rentals, so readers could witness how the palette of florals really transforms the tone + environment.
The Well opener for the iPad issue features the color wheel as a stop motion video.
C O N T R I B U T I O N S concept development, art direction, and editorial design
P H O T O G R A P H Y Ngoc Minh Ngo — S T Y L I N G + C O N C E P T Melissa Colgan
F L O W E R S Matthew Robbins — T E X T Julie Vadnal
F L O W E R S Matthew Robbins — T E X T Julie Vadnal
