Nearly Impossible | Expert Lab
a r t d i r e c t i o n + d e s i g n — e v e n t p r o d u c t i o n
Conceptualized and created as a component of the Nearly Impossible conference, this meeting space and lounge area fostered fast-paced, one-on-one meetings between industry experts and conference participants. Pulling inspiration from science labs, space-age novelties, and mid-century office environments, the space is infused with thoughtful elements and details that add up to a rich brand experience—one that quickly became a favorite among attendees.
recipient of
HOW International Design Award
i n t e r a c t i v e e x h i b i t s
e x p e r t s i n c l u d e d Rifle Paper Co., Shopify, Erin Jang, Harry's, Chronicle Books, Mighty Wallet,
Ban.do, Schoolhouse Electric Co., Aeolidia, Yellow Owl Workshop, Studio Neat
C O - C R E A T O R Rusty A. Meadows
C O N T R I B U T I O N S art direction, graphic design, experiential design, and prop styling
P H O T O G R A P H Y Emily Johnston
P R O D U C T I O N A S S I S T A N T S Megan Soh, Jenna C. Gibson, Tim Gibson,
and countless amazing volunteers
