Mooca is a borough in São Paulo, Brazil, in which buildings carry particularly strong history and aesthetics. Close to the old city centre, home of many deactivated factories from the past, but also extending to newer and more modern parts of the city, Mooca is a place that is defined by its temporal duality — be it in architecture, commerce or cultural habits.
Several photos and geometric patterns were used to craft the final product — a book with 30 conceptual graphic pieces, as well as a logotype representing the borough and its essence.
