Reviva is a fictional project which involved the developing of a visual identity and of a business plan for a furniture business, taking into consideration the rampant popularity of retro and vintage items at the time of its development.

Research on the target audience revealed that most of the people that fueled this market were young adults living in small apartments in São Paulo. The data provided insight on how Reviva would differentiate itself from previously existing businesses, which was through the designing of furniture that could not only fit these smaller apartments, but also offer multi-functionality, thus optimizing the space issue.

Asides from the research, the project involved the design of several types of stationery material (envelopes, business cards, identification tags, etc). A good number of graphical patterns inspired by signature styles of past decades were developed, but it was found that the excess of variety was diluting the strength of the brand, which led to the exclusion of several color schemes and patterns from the project. The final product was a book with guidelines on how to use the Reviva brand in uniforms, store fronts, transportation vehicles, as well as the aforementioned materials (stationery and the products themselves).

The only thing that was left for the project to be complete was to design an actual piece of furniture that could represent what Reviva was all about. Taking on the challenge of designing a retro, multi-functional product, the choice was a center table which could fit two chairs in its inner space. Following the detailing and technical drawings of the product, a real size mock-up of one the chairs, crafted in wood, was put to the test with some brave volunteers, all of which approved of its dimensions, resistance, and design. 
Reviva.
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Reviva.

Desenvolvimento de identidade visual e produção de um produto para uma marca fictícia.
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