MTV Northern Europe asked us to conceptualise and produce a stand out tune-in campaign for S7 of the absolutely hilarious ‘Ridiculousness’ with the overall objective to increase the reach of MTV Denmark. Aimed at 16-29 year olds and in keeping with MTV’s refreshed look and feel Kill Boring, our creative route WTF! combines the jaw dropping reactions of the guest celebrities on the show with a 90’s internet culture backdrop. In total we created all of the key art for the campaign, along with 2 different versions and various edits for promos, teasers, pre rolls, as well as digital assets and posters.
