Bud Light Licensing Style Guide

Bud Light
Licensing Style Guide

A satisfying creative brew

The client’s challenge was to develop a style guide and kit of assets that they could provide to their retailers beyond their colour palette and logo. Working within defined brand guidelines, our solution was to produce a whole range of new creative assets including abstractions of their bottle and brand. Developing their ‘racetrack’ as a graphic device, we created a range of artistic mixed media expressions to produce beautiful textures and patterns. These could be applied across a range of products, merchandising, clothing and packaging.


Bud Light Licensing Style Guide
6
69
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Published:

Bud Light Licensing Style Guide

Licensing Style Guide for Bud Light in which we produced a whole range of new creative assets including abstractions of their bottle and brand.
6
69
0
Published:

Tools

Creative Fields