The idea about 2 Milk company  very  inspired me  and at once I have got to work over  this project, there was a wish to show as much as possible on how much the milk useful for health.

Receptions of liquid effects were used to interest audience,

Pleasant colors, pink as one of the main  color was chosen  for the project! It is looks very good with interaction  of milk color, causes  feeling of tenderness and care!

For the script different scenes of events were used:

The first scene about the boy who can't use milk because has the reaction of skin to milk , thus  the problem of  impossibility  of using  milk is the sad moment and people don't would  try to begin to use a milk  product  because of fear that it will behave not as they want. At the beginning I have touched just a little about this topic, not strongly accent on this sad moment also helps the  music  which sounds quite vigorously and will inspire people to cease to be afraid of the problems with their health   places the emphasis on the positive future in case of the use of milk of the a2 milk company.

The part where the card with a cow appears  takes a gradual acquaintance of the audience with a2 Milk product ,thus happens the important explanation about difference of a protein of a1 and a2 that is mentioned at the further scene . One of the scenes  is a little  story about what exist the cows with a1 and a2 milk, also the scene about the  farmer who grazes the cows returns the viewer in the past to story telling us about  the  A1 protein. Amusing cows with labels of a2 milk tell about concrete selection of cows of the a2 milk company of milking with  a2  protein.

At the end there is a milk pack with the original image of packing of the company and text about milk of the a2 milk company can help to return to healthy milk!

I hope that my work won't leave indifferent the a2 milk company, for me there was great pleasure to work over  it!

Background

1 in 5 Brits say they don’t get on with milk. Many think they are lactose intolerant – but less then 5% actually are. The issue may well be the protein in the milk, not the sugar (lactose).

a2 Milk™ is real, natural fresh cows milk for people who don’t get on with milk, because it has no A1 protein that many people struggle to digest. By selecting the right cows we just farm A2 cows that produce only the A2 protein. We are trying to create awareness that a2 Milk™ could help millions back to milk – glass for glass the most nutritious drink around.

The Creative Challenge

We want to inform people about how a2 Milk™ works better in our bodies, inspire them to find out more and ultimately to try the product.

Creative Requirements

A short piece of film or animation that we can air online, and which delivers against our Creative Challenge. Think about how you can most effectively tell the story of a2 Milk in ways that will capture the imagination of our target audience. It should be a maximum of 90 seconds in duration.

Target Audience

Women and mums particularly of young children who would like to drink cows’ milk because of health, nutrition, taste but feel they or their kids cannot because of real or perceived intolerance e.g. sickness, diarrhoea, stomach cramps, constipation, respiratory issues, mucus build up, skin conditions like eczema and spots.

• People who don’t get on with milk

• Consumers with an undiagnosed cows’ milk intolerance/sensitivity

• Parents of children with digestive milk intolerances and skin issues

The all work over this project took approximately 3 weeks. The main Software was used the After Effects ,the all collecting was made at the Illustrator and Photoshop. The postproduction was made at the Adobe Premiere with adding the music and the text of announcer. The general challenges was with creating a liquid text and liquid jet of milk. Also was very interesting experience working with animation of characters.