Working on the MSC project sorting in the head images and ideas of future animation, at once there were some details such as a small fish from words! Having attentively studied brief of the company, it became clear for what audience advertizing was required, the youth loves all bright, extraordinary that what can be remembered looking through the first time! It seems to me I could find such images, for attraction of the necessary public. Why has chosen these 5 scenes as the main history for the clip, first of all the main accent on first part of movie was made for attraction attention to ocean as the  general source for our oxygen. I think that many people haven't idea on how many oceans are important for our air!

The breaking-up small fish from words as a drawing attention element, a high point which can be remembered and then to associate the second moment about advantage of the fish which contains so useful protein, on how many a lot in fish of useful protein.

The third moment about the ocean and on how many it is important to look after it when you fishing  and on how many well the MSC company manages it.

The third moment attention to packing of the company use of an ecolabel, is also important part of the quality mark.

Fourth episode about  Minimising environmental impacts,effective management packing, competent delivery to port, effective fishery,Sustainable fish stocks.

Video with support of the phrase of the company comes to an end with their label!

Creating this video, I hope that could transmit the all history of the company shortly!

We would like to target 18-25 year old ‘Aspirationals’. These are people who have a tendency to:

• Shop for new things that excite them

• Stand out by the way they look, their style

• Believe in the need to consume less and preserve the environment for future generations

• Encourage others to buy from socially and environmentally responsible companies

Create a short video to engage with the target audience that explains the MSC vision and mission and makes it relevant to them in ‘their world’. We’ve found that video around the 30 second mark works best in getting across a message in digital environments. The form your video takes, e.g. animation, film, stop frame, scribble is entirely up to you.

We are very open to how you engage with the target audience, and we are interested in gaining your perspective on how to best tackle this challenge. How you approach this is up to you.

Ideas should...

Be positive

Relevant to the audience

Be able to scale and work across different channels

Be emotional, creating a moment of pride.

Thus I think I could made the great and interesting short animation movie about how many give to ocean the MSC company, how many the work of MSC important for our oceans and our planet.

I had spent on the all work of project approximately 2,5 weeks, used only the  Softwares of Adobe. The all project  collected at the After Effects, the preparation to this was made at the Illustrator ,also a little bit used the Photoshop and final work was complete at the Adobe Premier with adding of music.

It was really interesting work with this project, so many ideas  I had at that moment, but not all was to include at the final movie because of time.But I’m very happy that I worked with MSC ,this is very amazing company with so useful function of work.