plan B
It’s somewhat like being stuck in a limbo; you know where you want to go, but you just can’t seem to figure out how to get there. And these experienced drivers racing down the well-beaten highways refuse to go your way...
'plan B' is all about these times when you’d rather get off the beaten path - the uncharted, the unconventional, the ones that’ll go where your big brands never will: for when you need top-notch results but the traditional roads just aren’t cutting it for you.
The focus for this project was to establish a dynamic brand identity for the new-age activation agency through the simplest definition possible - “when you need to scratch-shoot-rub-cross-wipe out Plan A”. The multiple logo variations were an attempt at humouring all the ways that traditional, ‘tried and tested’, conventional ideas can be scrapped to make way for innovation.
