Smarter Retail Limited are an online retailer within the home and gifts market. They wanted a new line of artwork posters that could be personalised as a wedding gift for the new couple. Naturally for such a gift, high quality, stylised artwork was required. A vintage art-deco style was asked for to reflect Smarter Retail Ltd’s research into this market. This was achieved through the use of the line-work, selection of colours and typefaces. We settled on three designs featuring different dancing poses which can be selected to reflect the newly wed couple.When ordered, the posters that could be re-written to reflect the unique wedding and produced in four different colour configurations each.