OVERVIEW:
Pedigree Canada has a treat for every occasion your dog encounters - snacks for anytime, rewards for good behaviour and tricks, snacks that can occupy your dog for an extended period of time and treats with dental health in mind. To let customers know about all these snacks and treats, we built a game app on Facebook that showed how SUPER happy your dog could be by sharing these treats with them. The entire game was a design exercise in 8-bit style as pixel-art dogs invaded a retro living room all supported by custom 8-bit sounds. The game encouraged you to use the right treat at the right time, and share the whole experience with friends to unlock an even higher score.
