After Proximity Canada won the pitch for Swiss Chalet's digital business, I was asked to take the rough pitch ideas and translate them into a new, clean creative direction for SwissChalet.ca. Born from the concept of setting a delicious stage for their classic and newly created dishes, I suggested aesthetic finishes that framed the food and information in an approachable feel that resonated with the delectable appeal of 'Canada's Favourite' rotisserie chicken.

 

The journey from creative concept to live website is a long one, however, and many changes took place once this project was passed to an art director to blow-out the whole site.