PopSockets partnered with Jenna Marbles to offer a Jenna-inspired line of grips. A few designers from the team and I were asked to design graphic options from which Jenna could create her collection. Below are my proposed designs.

Jenna Marbles only wanted designs based off of her two dogs, which made this project a bit of a challenge. Her dogs are both a little quirky so I decided to highlight their unique expressions and personalities.

Jenna chose the above design along with 3 others by another designer. I named this 'Stargazing.' By the end of the promotion, 3,403 of this graphic were sold on PopSockets.com.

I was in charge of creating a few social media assets for the promotion of the Jenna Marbles collection. 

I selected a photo with a model who could reasonably fit into Jenna Marbles' demographic. I kept the design itself clean and simple by only adding a small amount of text and one of the graphics from the collection. 

Jenna Marbles' team also requested social media assets. They asked that I include Jenna's logo, the PopSockets logo, "Limited Edition," the price, end date of the offering, as well as all 4 of the designs in her collection.

Next, I designed, built, and helped write an email to launch the campaign. I used the same graphic that I made for social media to create a sense of continuity for our consumers.

Jenna Marbles' popularity coupled with PopSockets' marketing efforts made this campaign by far the most successful non-Holiday initiative that PopSockets had to that point. 

Finally, we sent off the collection with a "last chance" email to make sure that all of Jenna's fans had ample opportunity to purchase her designs.