MexMachines is a powerful brand. But they used to have a weak perception.
They build and manufacture machines that tweak and manipulate metal parts for the industry., and as they were trying to get international projection, we wanted to appeal to a broader audience and impact their horizons. That's why we crafted a new brand, with a new icon inspired in the process of values of the enterprise. We developed a concept that was both reflecting their product and inspiring it's inner production.
In the end, the result speaks for itself. We accomplished our main goal and the brand reacted instantly uplifting its sales and motivating the team that works in the machines. Now they're ready to make its brand transition into digital platforms and look for new territories to conquer.
