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    BENGAY feels intrinsically old and outdated, but what if it celebrated it's history? Reveled in its' past? Opted for "vintage," not old-fashioned… Read More
    BENGAY feels intrinsically old and outdated, but what if it celebrated it's history? Reveled in its' past? Opted for "vintage," not old-fashioned? And, more importantly, embodied its yesteryear into a character chockful of help? Read Less
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Meet the Doc
The Doc is the embodiment of
Bengay's time-tested wisdom and history.
He invented the stuff over 100 years ago,
but remains relevant by always offering
that helping hand you never quite
know how to ask for.

Pre-Roll and Social
Bengay's presence on our timelines
embraces that we all need a little help
to be the people we want to be sometimes.
The Doc's been around the block,
so he knows just what you need.

The Remedy Room
The remedy room is where you
become partners with the doc and
explore the history of the brand.
Better yet, its all readily sharable.

Packaging
Bengay's new take on the world
needed a new face: one that
embraced the history while
transitioning toward the future.


Meet The Team
This project couldn't have happened without
nine other amazing people. While I led the
visuals of this campaign, they would be
nothing without these talented managers,
researchers and writers.
Thanks for checking this out!