Silvia Tremolada's profile

Social movement: corporate identity and brand book

'Sentinelle dell'Impero Grammaticale' -which means Guardians of the Grammatical Emperor- is a movement created for a University project, that aims to spot and fight the grammatical and spelling errors in the online and offline communication.

The project asked to define the movement and then create its corporate identity and brand book. 
The logo is inspired by the red and blue pencils, used in the past by the Italian teachers to correct the scholars' mistakes. 
Gadgets designed for the members: Stickers to put on the errors found and spread the name of the movement, pins ad t-shirts
Once in a while, the movement would organize an event to gather the members and collect new ones. During the event, the movement mascotte, the gazebo and the cardboard to take pics are some of the spots where members can meet
Social movement: corporate identity and brand book
Published:

Social movement: corporate identity and brand book

Published: