Donghyun Kim's profile

Life Design Center - Branding

Branding
Life Design Center (Nov, 2016)
for LDC / Branding

Life Design Center(LDC) is a brand dedicated private financial service.
Thought-Progress and LDC has explored whole service and also work system, flow and so on.

All the organized document consist of 5 different paper.
Each format has own color in order to grouping and distinguishing. 
Alphabet and numbers in circle tells format type and customer's status.



Brand identity became in rational and intuitive way rather than emotional and styling way. It tried to approach in strategy design perspective.
Physical items (Stationery series) represent brand identity as well. Series is composed of pencil vase, stamps, container and paper weight. And those items could be stacking.
Stamps has meaningful function that gives faith to customer in the meeting occasion. 

Life Design Center - Branding
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Life Design Center - Branding

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