Inkblaat is new company started by colleagues from light years ago. They make odor-controlling insoles for the teen market. And if you recall your high school days or have kids with raging hormones, you know full well that this is one of those products that produces that “Doh!” slap to the forehead.

But these are not your school janitor’s odor-eaters. The 24 original designs are, as the display says, “Under foot. Over the top.” The broad appeal is to help ensure that whatever a particular kid is into, there is a design that he, or she, identifies with.

Inkblaat asked us to give their new company a visual voice. Outside the logo, which already existed, we created business cards, product packaging, in-store displays, sales materials (printed and digital), and a website. Even a bunch of the insoles themselves were done here at SD, our humble contribution to “World’s lowest form of personal expression