Alorica is the leading global provider of business process outsourcing for customer management solutions. Company CEO, Andy Lee, was looking to refresh the Alorica brand to reflect its true spirit in providing exceptional customer experiences. As a global brand, Alorica needed an own-able, visual vocabulary that would communicate in multiple ways – internally to it’s diverse employees around the world and externally to its partners and perspective clientele. The result: Saputo Design developed a thoughtful and quirky illustration style which is completely unique to the category and own-able for Alorica. We incorporated Alorica’s existing color palettes with whimsical illustration concepts that communicate Alorica’s core values and collaborative approach but also their unique, friendly corporate character.
Elements of the refresh include: Branding • Business Communication • Motion Design • Iconography Illustration • Trade Ads • Recruitment Materials Style Guides • Social Media OOH/billboards/Murals/posters • Template Desig
Finding truth about a brand and bringing that to life is what makes us tick here at Saputo Design. “Let’s Do This” is just that. It’s the cornerstone of our rebranding efforts that started in early 2015. The video showcases the library of quirky illustrations we created and incorporates the narrative of Alorica’s youthful exuberance. It’s fun, friendly and is a unique corporate style that delivers emotional relevancy from the heart of the Alorica brand.
Alice, is the 2nd in a series of videos we created for Alorica. Alice represents a typical Alorica employee – someone who’s not typical at all. It’s fun, friendly and done in a unique style that delivers relevancy from the heart of the Alorica brand.
Creating unparalleled customers experiences takes interesting and amazing people. Alorica is looking for you. Alorica.com Here's a short recruitment video we created for Alorica to find people with the right stuff.
A few samples from the Alorica Iconography library.
