Cassper Nyovest, one of South Africa's Hip Hop greats made history in 2015 by being the first local artists to Filled Up The Dome. So how does he up the ante? He raises the bar by announcing that he will be the first South African artist to #FillUpOrlandoStadium, an iconic venue in South African history.
Orlando Stadium is double the capacity of The Dome, so in order for Cassper to achieve this feat, we created a campaign to rally South Africans to support their musical kings and queens. Our web film lived across MTN's platforms and beyond.
The rallying call...
The people's response.
