Don't show what you say?
- Draw images in an isometric perspective illustrating in the most simple way what is said
- Animate them
- Place them on the very same spot 
- And choose the perfect moment the voice over mentionnes what it shows. 

Enjoy the effect: stunning!

(In case you do not know what an isometric perspective is ;-)

What are hot melt adhesives, or HMAs? 

They are simply the glue that lets us bind two surfaces or two separate items together. 
We find them in food packaging, carton and cardboard packaging, in diapers, 
feminine and adult hygiene products, as well as in labels and book bindings.


Thanks Marine for all the drawings !