FanimeCon 2012 Campaign
San Jose, CA
San Jose, CA
Background
FanimeCon is a Japanese culture convention that occurs annually over Memorial Day Weekend in San Jose. It brings over 20,000 international attendees, and is Northern California’s largest event of this type. As head of the illustration team in 2005, I designed five characters that would move forward as FanimeCon’s official mascots. Each year, the event’s theme changes – the characters’ personal details remain the same for continuity, but the costumes, graphics and environment change to suit the new theme each year.
“Sports” was chosen for 2012′s theme, and I developed character costume concepts centered around a tie-in to the Olympics due later in the summer. The characters had two sets of costumes, one team uniform and one based on their sport of choice.
In 2012, I worked as Associate Creative Director, developing the theme brand and leading a team of artists and designers to execute the promotional graphics that would advertise the event and set the tone for attendees. These products varied from digital social media graphics to environmental graphics, as shown above.
“Sports” was chosen for 2012′s theme, and I developed character costume concepts centered around a tie-in to the Olympics due later in the summer. The characters had two sets of costumes, one team uniform and one based on their sport of choice.
In 2012, I worked as Associate Creative Director, developing the theme brand and leading a team of artists and designers to execute the promotional graphics that would advertise the event and set the tone for attendees. These products varied from digital social media graphics to environmental graphics, as shown above.
Detail of the program guide cover. (Creative Direction by Amanda Chaffee; Illust. by Finni Chang; Designed by Jesse Barredo)
Interior spread of the program guide. (Creative Direction by Amanda Chaffee; Illust. by Nancy Thai; Designed by Jesse Barredo)
Interior spread of the pocket guide. (Illust. by Nancy Thai; Design by Amanda Chaffee)
The keycards for each official hotel also served as collectibles for attendees. (Creative Direction by Amanda Chaffee; Design by Veneranda Lastimosa)
Attendee access badge. (Creative Direction by Amanda Chaffee; Design by Andrew Yang; Illust. by Finni Chang)
A large banner filled the second floor railing, greeting attendees as they came through the convention center main entrance. (Design: Amanda Chaffee)
A large banner filled the second floor railing, greeting attendees as they came through the convention center main entrance. (Illust. by Keiko Sakurai; Design: Amanda Chaffee)
One of many informational signs throughout the venue. (Design by Evan James IV)
Facebook fan page. (Illustrations by Brittany Herst, Keiko Sakurai and Erica Frances; Design by Amanda Chaffee)
Official primary Twitter account. (Illust. by Nancy Thai; Design by Amanda Chaffee)
Dynamic info displays featuring a Twitter ticker, live weather and informational area. (Illust. by Missy Pena; Design by Amanda Chaffee and Evan James IV)
Convention center LCD displays. (Creative Direction by Amanda Chaffee; Illust. by Nancy Thai; Design by Andrew Yang)
Our 24-hour live entertainment team poses with their branded jerseys and projected thank you message on stage.
