Local Bands, Local Brews Concert
Sacramento, CA
Sacramento, CA
Objective
Awards
Sudwerk, a local Sacramento brewery, wanted to kick off their newest release during Sacramento Beer Week by sponsoring a rock concert featuring local bands and needed materials to promote the event.
Solution
A vintage-inspired design featuring original illustration was created to express the folk-rock musicians and the casual atmosphere. The illustration represents the coming together of beer and music, in a “Cheers!” motion.
Awards
2011 Silver CAPPIE (Sacramento Public Relations Association)