One of the design objectives was to transmit a dental care range that was efficient, protective, and intended to meet real needs while, at the same time, differentiated from the leading brands but offering a similar image of quality. We used a functional typographic solution, which can be easily read and also communicates clearly the use of the toothpaste. The overlapping of the letters and their transparencies provide the necessary graphic richness to personalize the range, also expressing the quality of the products and the level of dedication in the production of the products. We also designed the bottle shapes for the mouthwashes.

To read about this project in Spanish please go to / Información sobre este proyecto en español en el siguiente link: