During my time at Perfect Fools I was a part of creating the final design for 3's campaign Musikminnen, aimed to highlight the emotional effect music have on us. The concept and wireframes had been created before I entered the project. My role was to do the final design, the album covers that the users can choose between and the logos for the different memories together with the Art Director. It was a iterative process together with the Art Director, Copywriter, Producer and Developer.
The final result was an responsive campaign site that allowed users to create their own albums with song they relate to certain memories and moments in their life.
The site generates and album cover with the users photo and name that can be shared on social media with a link to their personal playlist. Here are some of the album covers the user can choose between. There are in total 5 that represents different music genres, from singer-songwriter to hip-hop to rock.
During this campaign we also used influencers who post their own memories and are featured on the front page of the site. There are also some fun statistics on what song are in the top for certain memories. There's also an offer from Deezer, a music streaming service that 3 collaborates with.
