Through my internship at Perfect Fools I got the chance to work with the launch of
TV4 Play's new show, Singelliv. The campaign consisted of a survey to discover what it's like to be single in Sweden today followed by a advertising campaign based on the survey results. The concept was created by the team before I arrived and I helped execute the ideas during the summer. It could be seen in the Stockholm subway and on a responsive billboard in the heart of Östermalm.