The result of an investigation that began with questioning the relevance and meaning of luxury and the luxury-industry in our modern consumption-driven society, Silent Shout consists of a family of characters that aspire to redefine our understanding of what luxury should be all about.

Based on the role that the dandy assumes in society and the way he thinks about his essence, these personalities represent a vision that is sensitive towards the concept of ‘instrumental materialism’ (the pursuit and owning of objects for individual and social meaningful reasons), the role that accessories and jewellery (inextricably related to the luxury-industry) play in their interaction with humans, and the potential of emptiness relative to creation, refinement and meaningfulness.

The focus lies ultimately on characters depicting differing manifestations of this vision, while in transition between the experimental and classic state, the latter being the one in which there is absolute harmony between the different components and which would represent the fulfillment of luxury as creature: a creator.