As a continuation of the Nike National Team Kits we worked across imagery for the new Nike Club Kits. The ‘Engineered Speed’ campaign features Nike’s revolutionary AeroSwift Technology. The flowing light trails accentuate the kit’s properties of being built for ‘light speed’, with exceptional fit and enhanced breathability.
Each trail was illustrated by me in 2D, bespoke to the movement of the athlete, and each athlete underwent significant retouching, grading and re-lighting to create a uniform set of images. The images were created at extremely high resolution so that the fabric’s weave and integration with the light trails maintained detail even on the tightest of crops.
Nike Art Director: Wai Lau
Nike Senior Designer: Paul Hutcheson
Creative Director: Julian Gibbs - Intro
Art Direction: Reuben Armstrong & Jason Devine - Intro
Retoucher: Tim Ashton - Happy Finish