Profilo di Ben Callaghan

Willington Nameplate

Ben Callaghan
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Identity Design Apparel Design Brand Standards signage design Responsive web design
WILLINGTON NAMEPLATE

Enabling Essential Communication

Since 1965, Willington Nameplate had used its family-minded, do-whatever-it-takes, entrepreneurial spirit to succeed. However, an altered competitive landscape and a changing, growing workforce meant they had to rethink how they would approach the future.Willington need to clarify and strengthen their internal identity as well as the image they presented to the marketplace. Working closely with their leadership team, we helped shift their self perception from “makers of a nuisance commodity” to “enablers of essential communication.”With this new, authentic story as a foundation,we leveraged the contributions of the entire company to modernize their brand from the inside out.


Identity Design Apparel Design Brand Standards signage design Responsive web design
Identity Design Apparel Design Brand Standards signage design Responsive web design
Identity Design Apparel Design Brand Standards signage design Responsive web design
Identity Design Apparel Design Brand Standards signage design Responsive web design
Identity Design Apparel Design Brand Standards signage design Responsive web design
Identity Design Apparel Design Brand Standards signage design Responsive web design
Identity Design Apparel Design Brand Standards signage design Responsive web design
Identity Design Apparel Design Brand Standards signage design Responsive web design
This work was done at Fathom with Bruce Kaechel, Joe Philippon and team.

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Willington Nameplate
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Profilo di Ben Callaghan

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Profilo di Ben Callaghan
West Hartford, CT, USA

Willington Nameplate

re-brand for manufacturing business including identity design, responsive website, signage design, apparel design, stationery and brand guideline Leggi di più

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