DRAP AGENCY BRANDING
Drap is a pioneer of Croatian digital scene, one of the agencies that set trends.
All employees tend to always push themselves further. And they do it very
professionally, like they really mean it.
Responsibility towards work and also towards themselves is visible in every moment.
On the other side, there is also that feeling of almost childish playfulness that goes
hand in hand with the positive energy.
Drap rebranding. Turn Drap core values into a shape, give their brand a personality
and make it alive.
The basic idea was to make a visual identity that will unite (on the one hand complementary
and on the other hand opposing) personalities of Drap agency.
The logo is a compact typographic solution. It frames the playful line forms that fills its body.
This way the mentioned opposing personalities are unified in a compact unique form.
At the same time the shape of the logo leaves room for modular intervention.
Out of its basis we established a system and created the entire
All materials are personalized so every employee can have a personal visual identity.
Whether you want to be a "Unicorn", "Space director" or "Panda" our visual identity
can make it happen ;)