This book focuses on international packaging design, combined with the eastern and Western design aesthetic, showed the design style of fun, fresh, gorgeous, simple and so on, leading you to perceive the beauty, to appreciate beauty and create beauty. This book brings together the fancy packaging design around the world and packaging design awards, which delivers innovative brand or product concept. It breaks through the tradition and use the new material and the shape structure, making it both aesthetic and practical value. There are 700 pictures of packaging design in the book, which can bring a lot of inspiration for you.