DELICIOUS COLOUR - Food Packaging Design
It is a grand banquet about food packaging design with unique color. Generally speaking, foods of deliciousness is appetite in every foodie’s heart (in China, the word of “Deliciousness” has been composed by three concepts, including color, aroma and taste), and the “color” of them has been playing prior role in people perception. With the accelerating rhythm in life, the sight of package always makes people feel curious when they make purchase of food, and package color has also been exerting profound impact upon consumer psychology. The book collects many food packaging designs with rich colors from the world, and shows all kinds of packaging designs looking good enough to eat. As shown in the book, according to different feature of foods, designers have created much packaging works with various colors and sophisticated look, and inspire you to try their unique taste from the vision. In the 320-page book, you can appreciate many respects bout food packaging design, such as biscuit, candy, beverage, tea, wine and fast food, etc.
